Music Strategy & Creative Partnerships for....

Music Strategy & Creative Partnerships for....

Dolce&Gabbana

Trenitalia, Transport, Music, Trains, Sync, Licensing

LVMH

Sony Music, Publishing, Catalog, Sync, Licensing

UEFA

Black background with white text reading 'GOLDEN GOOSE'.

Miller Beer

Light On helps brands, music companies and technology businesses grow through better music strategy, stronger partnerships and sharper commercial thinking.

We work across commercial strategy, strategic partnerships, sync & licensing, music supervision and cultural strategy, bringing together industry expertise, creative thinking and commercial execution.

For music and technology businesses, we help define propositions, uncover new revenue opportunities, build partnership strategies and take products to market.

For brands and agencies, we provide senior music expertise to build meaningful connections with artists, rights holders and audiences, from a single sync to an integrated global music strategy

Here’s a few we've worked with…

Charli XCX - Justice Nile Rodgers - Jungle Skepta - Mos Def - Grace Jones Roisin Murphy - Hot Chip - Action Bronson - Moodymann - Steve Wozniak (Apple Co-Founder) etc.

Denzel Curry

Charli XCX - Nile Rodgers - Justice -Jungle - Skepta - Grace Jones Steve Wozniak (Apple) - Mos Def - Roisin Murphy - Action Bronson - Denzel Curry - Hot Chip - Moodymann - Earl Sweatshirt - 2ManyDJs

Mos Def

Two men standing outdoors near a body of water, smiling and wearing sunglasses, with a city skyline in the background.

Justice

Earl Sweatshirt

Nile Rodgers

Charli XCX

Roisin Murphy

Moodymann

Steve Wozniak

Action Bronson

Skepta

Services:

Fractional Head of Music: Senior music expertise without the cost of a full-time hire. We work as an extension of your team, shaping commercial strategy, managing industry relationships, overseeing licensing and helping ensure music supports your wider commercial objectives.

Music curation, sync & licensing: We help brands, agencies and media businesses identify, negotiate and clear music for campaigns and content. From track selection and rights strategy through to label, publisher and artist negotiations, we help make complex licensing straightforward and commercially workable.

Strategic Partnerships: High-value commercial alignments between global brands, top-tier artists, and cultural innovators. Our agency handles the entire lifecycle, from structural framework creation to final campaign execution.

Music Tech Commercial Strategy: For music-tech companies, we provide senior commercial expertise across positioning, partnerships, business development and go-to-market strategy. We help turn strong music technology into a proposition that the market understands and wants to buy.